Food Retailing - Progressive and Dynamic Space
- Food Retailing -
Progressive and Dynamic Space
Why it is happening? Think about it...
You may define retailing the way you want, in fact, for me it is the last mile connectivity in business to reach actual consumer, that is why it is vital for survival of business.
Many factors, as mentioned above, influence consumers purchase behaviour towards food.
Please evaluate your products and your target consumer needs?
Which need of consumer your product is addressing better than your competition? What is the actual consumer feedback?
Sales figure is the powerful feedback.
Are they in line with the needs and scope, else you will face tough time in market place.
Please evaluate your products and your target consumer needs?
Which need of consumer your product is addressing better than your competition? What is the actual consumer feedback?
Sales figure is the powerful feedback.
Are they in line with the needs and scope, else you will face tough time in market place.
Typical retail chain in food business..
You must evaluate the total chain for effective planning...
Consumers will always have options, you may not...
Plan well to do well...
How many time you have conducted retailers training? If not, don't expect retail sales performance from the retailers for your product.
Communication is the key for creating consumer awareness. It has to be personal not mass communication. Social media is playing vital role in your brand image building. It can be both - good as well as bad for your brand.
Are you ready?
Retailing space is changing fast. Are you and your team keeping pace with it? What are the tangible evidences to support your views?
Food is the least preferred item on online shopping item. why? Think about it. Can you change this trend.
How much time and resources you are spending on these? Are your plans and standard operating procedures (SOPs) in place to address these fundamental issues in market place.
Consumer is asking for solution to his needs, not just product. If your company is not offering the solution, consumer is not interested in your products.
I wish you all the best. Your are free to contact, in case I can be of any help to your company.
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