Public Policy - Amar Ujala Special Issue on FDI in Multi Brand Retail in India
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Public Policy - Challanges in India for FDI in Multi-Brand Retailing and the Way Forward
FDI in Multi-Brand Retailing in India – Challenges and the Way Forward - By: Vijay Sardana On 7th Dec. 2012 Parliament of India has authorized Government of India to allow FDI in multi-brand retailing in India. Retailing in India is traditional occupation and corporate investment in retailing is also not a new development. Existing model of street retailing and neighborhood retailing is quite widespread and successful. The success of existing model is based on low capital investment and personalized services to retail consumers. FDI in retailing in India is an important development not only for the policy makers but also for the business and policy managers. It will be like driving a heavy truck on small narrow lane with lot of pot holes filled with mud with many small huts on both sides. Success will depend upon careful driving without damaging the existing livelihood options and without splashing mud all over. The success of FDI in retailing will depend up