Theme Address - Future of USD 184 billion Global Direct Selling Opportunity in India and its Regulatory Requirements
Theme Address at ASSOCHAM International Conference on Direct Selling Future of US$184 billion Global Direct Selling Opportunity in India and its Regulatory Requirements By: VIJAY SARDANA Chairman ASSOCHAM Consumers Affairs Committee and Chairman, Committee on Direct Selling Direct selling is the marketing of consumer goods and services directly to consumers on a person-to-person basis, generally in their homes or the homes of others, at their workplace and other places away from permanent retail locations. Direct selling offers customers the opportunity to see, test and judge a product at their leisure in their own homes or among friends. All goods are delivered directly to the customer. It is especially useful for consumers in rural areas and small towns, making available goods and services not provided through outlets in the area. Historical Significance of Direct selling in India Direct selling is not a new concept in India. Since ages, we were li