Broiler Marketing - How to Develop Profitable Broiler Business?

Broiler Marketing - How to Develop Profitable Broiler Business?



How many consumer knows benefit of Chicken consumption? Who should communicate to consumers?


 Chicken is a complex food with wide range of components with differential nutritional value.
Breeding and genetics has made huge progress. This will ensure supplies at all time.

Globally, Poultry value chains are well developed. In India, we have to initiate this process at all levels.
 Changing Consumer Behavior is impacting Market structure.

Value addition is the only way forward to ensure profitability. Commodities don't ensure profits.


 Value addition helps in improving margins.





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