Vijay Sardana Online

Poultry Industry at Cross Roads - Need for Out-of-Box Thinking - at Poultry Federation of India Discussion at Annual General Meeting     This presentation was delivered in the presence of Hon'ble Union Minister of State for Agriculture, Government of India, Dr. Sanjeev Balian ji, Hon'ble Minister for Agriculture, State of Haryana Government, Sh. Om Prakash Dhankar ji, Hon'ble Minister for Transport, State of Haryana Government, Sh. Pawar ji and MLAs and senior poultry industry and poultry farmer leaders.   All the points were agreed in principle by Hon'ble Ministers and now government is looking for input for drafting suitable policies. Pl. do share your inputs  and views on the following.       Do send your feedback and ideas how to make Indian Poultry industry globally competitive . Share this blog and seek inputs from your friends for making good policy documents on the above mentioned points. Do wri

Are these UN Sustainable Development Goals (SDG) or Un-sustainable Goals on Food Security Sustainable? Are these Goals Sustainable? Pl. read below to develop your own opinion. Why proposed UN SDGs on food security and nutrition are unsustainable? By: Vijay Sardana President of the General Assembly of United Nations has submitted draft outcome document of the United Nations summit for the adoption of the post-2015 development agenda and proposed 17 Sustainability Development Goals. World leaders will endorse and sign this charter in September 2015 in New York. Let me share my views on one Sustainable Development Goal i.e. SDG 2.  It  says, End hunger, achieve food security and improved nutrition and promote sustainable agriculture. It says many good things but the way global political system works I have doubt whether these Goals can be achieved in the provided time frame with the available resources.  According to UN Sustainable Development Goal (UN

फूड बिजनेस के लिए कंज्‍यूमर का कान्फिडेंस जीतना जरूरी  Source : MoneyBhaskar.com   नई दिल्‍ली। अभी-अभी जारी आंकड़ों से साफ है कि प्रोसेस्‍ड और प्री-पैकेज्‍ड फूड की बिक्री में लगातार कमी आ रही है। कोई शक नहीं कि मैगी रीकॉल इम्‍पैक्‍ट इसके प्रमुख कारणों में एक है। साफ तौर पर फूड कंपनियों के लिए यह एक गंभीर स्थिति है। इससे यह भी साफ है कि ब्रांड से अधिक कंज्‍यूमर सरकारी एजेंसियों के निर्णय पर यकीन करते हैं। वैसे, मेरा मानना है कि प्रोसेस्‍ड और प्री-पैकेज्‍ड फुड्स की बिक्री में लगातार हो रही इस कमी के एक से अधिक कारण हैं, जिसकी चर्चा मैं इस लेख में आगे करने जा रहा हूं।  मैगी रीकॉल की निगेटिव पब्लिसिटी सबसे बड़ा कारण विभिन्‍न मंचों से इंडस्‍ट्री लीडर्स ने जो बयान दिए हैं, मैं उनसे अपनी बात शुरू करता हूं। प्रोसेस्‍ड फूड की बिक्री में गिरावट के लिए जो सबसे बड़ा कारण बताया जाता है, वह है- मैगी रीकॉल की घटना के कारण प्रोसेस्‍ड फूड के बारे में हुई निगेटिव पब्लिसिटी। इससे कुछ बुनियादी सवाल पैदा होते हैं कि आखिर ये कंपनियां कंज्‍यूमर के

Build Trust to Build Sales Volume Just released data indicates that processed and pre-packaged foods sales are going down. Maggi recall impact is considered as one of the major factors. If this is so, it is a serious message for food companies. This indicates that consumers will trust authorities’ verdict more than the brand. I Personally, I feel there is more than one reason for the downfall in sales. Which I will discuss later in this article. Let me start with what industry leaders are saying in various forums. The major factor cited for decline of the processed food sales is negative publicity about processed foods due to Maggi recall incidence. This raises a fundamental question. Why companies are not able to build the trust between them and consumers? Why consumers still doubt the product integrity?  What is the trust level between consumers and food companies? Why the trust level is so low that by one incidence whole industry feel the ripple effect. It is the basic quest

Independence Day Special   Time to Act for Independence from Corruption in Private Sector Today when I was listening to Speech of Prime Minister's on the occasion of Independence Day,  there was lot of emphasis on corruption free administration in government to make India economic power. I was thinking is this the only thing which can make India economic power and bring prosperity to all. I don't think so. Importantly, the UNODC in its report points out that while there are many laws in the country that are aimed at checking corruption, "India has no specific legislation addressing corruption in the private sector". It calls for strengthening of existing laws and enactment of new legislation to, among other things, protect whistleblowers. The first report titled Corporate Integrity - India: Incentives for corporate integrity in accordance with the United Nations Convention Against Corruption "which addresses a larger umbrella of private sec

US Chicken legs will Shake the legs of Indian Poultry Industry It is high time Indian Poultry industry must learn from experience of Vietnam poultry trade.  India's Response to US Chicken legs ruling: It is the time that Indian Poultry Industry must think how to put house in order to face the competition on horizon. There are many traders and poultry players those who will offer their services to import the chicken legs from US and act as their distributors.  Industry Claims that US chicken is being ‘dumped’ in Vietnam have been fervently denied by the head of the USA Poultry and Egg Export Council (USAPEEC) Local media reports that US chicken is being sold at prices much lower than domestically produced products has angered poultry farmers in the country. The claims come at a time when Vietnamese poultry producers are already struggling to remain profitable in the face of high prices for feed grains. "US chicken parts are sold in Vietnam