Vijay Sardana Online

Should we celebrate  Mother's Day by keeping her kids hungry and deprived? Who is accountable?   Can we do something? Last week, on Mother's Day, I had an opportunity to pass through two the most beautiful and glamorous places of the Mother Earth. They were Cape Town in South Africa and Dubai. Every shopping mall and outlet was selling products to celebrate Mother's Day. No doubt, very noble cause and very important to say Thank you to Mother.  The display or glamour  and cost of gifts were much higher than the average merchandise  in the retail shop. Is Mother's day celebration is only for rich and well to do? Why? Why there was nothing for an average person or poor person to celebrate? Why affordable items are not part of gift culture? Is there any correlation between cost of gift and actual feeling with honesty by which we can say thank you to Mother.  Why all the items displayed at retail outlets has to be expensive than the average price i

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Are you Planning for Sensible Marketing   and  Branding ? Some Learn ings from Fisherman This is designed for all CEOs and Marketing heads and a ll mana gers but presented at CEOs For um for Aquaculture Industry. Hope you will like it... After successful CEOs Conference in Bangkok for Livestock Industry, I was invited to address the CEOs of Aquaculture Industry at Hyderabad , India. Considering the profile of industry and natural strength of aquaculture products, it was important to discuss issues bothering industry leaders.  I tried to present my thoughts in simplified graphic manner because life is not as complicated as we make it. If product is naturally good, consumers are willing to buy a product, market is growing and will remain evergreen, in such  scenario why your products are not able to capture the space , which they deserves.  In my view, answer to such fundamental questions should not be complicated.  No one can understand cust